JOY TREND AWARD 2013
Lifestyle – Female Readers
Project: TAKE ME AWAY Road show and s.Oliver brand launch at ‘Rock am Ring’
On Thursday 6th June 2013 in Munich s.Oliver was presented with the JOY TREND AWARD in the ‘Lifestyle’ category in recognition of our ‘Rock am Ring’ festival campaign spring/summer 2012. The unique thing about this accolade is that it is a people’s choice award. Over 70,000 readers of the lifestyle magazine JOY voted with s.Oliver emerging as the winner.
»The campaign hit the right note and gave more than just rock fans reason to celebrate.«
Agency services: StudioNOW was responsible for the concept and creation of the event campaign and worked together with the agency AAA.events to plan, organise and realise the event.