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| Berlin, March 2011 |
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[1][2][3][4][5][6][7][8][9][10] |
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Project:
smart shines in a new splendour: a mobile glitter ball shines across Berlin. |
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Client:
K-MB for smart |
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Mirror, mirror on the asphalt... the car brand smart presents a unique disco look: a smart fortwo electric drive is covered in small mirrored pieces, the hubcaps glitter and the windows are also mirrored. This is then accompanied by a music video, a photo shoot and two media installations. |
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The background to this event is the cooperation between smart and the experimental band formation APPARATJIK, who are coming to Berlin for three concerts in the Neue Nationalgalerie. |
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Agency services:
Disco smart design modification, supervision of the music video production, media installation and pop-up screening, GPS tracking, supervision of the photo shoot at the press conference |
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