Guerrilla event and music video shoot: The hip-hop star Miss Platnum plays live in the ABSOLUT VODKA truck in front of Berlin’s hippest bars.
Kamps Markenberatung for ABSOLUT VODKA
“In An Absolut World... your favourite band would play at your pub.” Exactly that idea is behind the live JUKEBOX: A truck stops spontaneously in front of a stylish bar. Suddenly one side opens and the live show starts. The band of seven Miss Platnum plays its newest hits and attracts the attention of the passers-by. The mix of hip hop and Balkan beats thrills the audience. As fast as the truck got into sight it fades into thin air after the last song–on its way to the next nightlife hot spot. With the new campaign ‘In An Absolut World’ the premium brand ABSOLUT VODKA presents worldwide the vision of a perfect world. From 7th to 14th September 2007, 15 spectacular public promotions will take place. Text: ABSOLUT VODKA