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| Barcelona, 18/01/07 |
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Project:
Original’s fashion show inspired by Barcelona’s classical style. |
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Client:
ADIDAS |
The marvellous setting of Barcelona’s former stock exchange building Llotja del Mar inspired the adidas Sport Heritage Division to baptise its F/W 2007 show concept ‘Noblesse Oblige’. The ultra classy black and white opening looks took 750 guests on a chic international voyage; the full street wear collection was styled sophistically, making a nod to the classical 14th century venue. The dynamic running order that followed the Originals Stores exclusive range black and white, presented urban capsule collections Missy Elliott’s Respect M.E. and Ali by adidas, the latter featuring works of art by contemporary artists celebrating the values that Ali embodies... The full runway showed 53 looks by 25 models. Flying in models from different continents, ADIDAS ORIGINALS underlined the global reach of the brand. Text: ADIDAS |
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