Project:
Fashion meets football. In anticipation of the FIFA WM 2006™, the finalists of the award ‘CATWALK WITH BALL’ bring the theme of football to the catwalk.
Client:
fischerAppelt Kommunikation for KULTURSTIFTUNG DES DFB
Football fever on the catwalks of the renowned trade fair CPD Düsseldorf and the trade fair for women’s wear ‘5th Floor’ in Berlin. The finalists of the newcomer fashion designer award ‘CATWALK WITH BALL’ show their collections inspired by football. Representatives of leading fashion labels such as Bogner and Strenesse presented prizes to the most impressive entries by the young designers and fashion students. Particular highlights: National footballers and Federal League professional footballers as well as players from the National Women’s Team were the models for the fashion award. The design award combining football and fashion in a most creative way is an official contribution to the Art and Cultural Program of the Federal Government to the FIFA WM 2006™. Text: fischerAppelt