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| Berlin, 15–17/01/2013 |
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[1][2][3][4][5][6] |
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Project:
Presentation of the smart forjeremy show car at Mercedes-Benz Fashion Week |
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Client:
K-MB for smart |
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It’s an electrifying love story–there was some real chemistry between car brand ‘smart’ and the internationally renowned fashion designer Jeremy Scott. The result of this union was an extraordinary show car. StudioNOW was responsible for the creation and planning of the innovative show car installation, under the leadership of the K-MB brand communication agency and with the creative influence of Jeremy Scott. StudioNOW then carried out the event during Berlin Fashion Week in the Bread&Butter entrance hall. |
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Additional stops of the installation are the New York Fashion Week and the Tokyo Fashion Week. |
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Agency services:
Design, planning and realisation of the installation |
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